Sweet Fest® is the brain child of Sweet Business coach Cydni N. Mitchell (aka Cyd). Since founding Sweet Fest®, Cyd has worked closely with thousands of Sweet Community members to help them develop and successfully implement their own social media marketing strategies, re-branding initiatives, business plan remodeling, and more.
By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. During her career in Finance, Cyd worked for Fortune 500 companies Comcast and Lincoln Financial Group where she monitored and reported on each companies’ financial health, and she is an alumni of PricewaterhouseCoopers, LLP one of the leading public accounting firms in the world.
With tons of resources available to help sweet entrepreneurs develop their baking talents, the goal of Sweet Fest® is to help Sweet Makers with running the business side of their sweet businesses. Cyd’s philosophy is that there “must be a balance between a delicious product & a solid business/marketing strategy. No sweet business will be successful without having both in place.” Cyd & Sweet Fest® are here to provide the Sweet Community with the keys to obtaining that balance and ultimately be successful in business.
On a personal note, Cyd is a self-taught web and graphic designer. She resides in Atlanta, GA where she enjoys binge watching shows/movies on Hulu & Netflix, trying out new sweet spots in the city, and spending time with friends