Interested in Sponsorship Opportunities?
Becoming a Sponsor is a wonderful way to demonstrate your commitment to advancing sugar arts to all Show attendees and website visitors, while targeting high exposure for your product or service to your prime demographic – fellow sugar art enthusiasts. Please contact us to discuss these sponsorship opportunities, or other sponsorship ideas that you may have.
Gold Sponsor
Cash or Approved Products-
$300 Credit Toward a Vendor Booth
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5 General Admission Tickets
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Sponsor Listing on Handouts
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Recognition and Web Links
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2 Shoutouts on Social Media Sites
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1 Show T-Shirt
Platinum Sponsor
Cash or Approved Products-
$600 Credit Toward a Vendor Booth
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10 General Admission Tickets
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Prime Listing on Handouts
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Premier Signage
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Recognition and Web Links
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2 Complimentary T-Shirts
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3 Shoutouts on Social Media Sites
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Silver Sponsor
Cash or Approved Products-
Signage Recognition
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2 General Admission Tickets
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Recognition and Web Links
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Sponsor Listing on Handout
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Shoutout on Social Media Sites
Premium Level Opportunities
Showpiece Competition
The Showpiece Competition is based on the annual Show theme and the entries have specific serving size and height requirements. Next year’s theme is Cake Invaders – celebrating all things video gaming. The Showpiece Competition Sponsor provides the cash prize amounts that are awarded to the winners. In consideration for the donation and in addition to the general sponsorship recognition detailed above, the Showpiece Competition Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Showpiece Competition.
Sponsorship amount: $5000. One sponsorship available.
Divisional Competition
The Divisional Competition is open to all ages and skill levels. there were over 250 competitors who brought more than 350 entries. The Divisional Competition Sponsor provides the cash prize amounts awarded to the winners. In consideration for the donation and in addition to the general sponsorship recognition detailed above, the Divisional Competition Sponsor’s name and logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Divisional Competition.
Sponsorship amount: $3000. One sponsorship available.
Show Cake Sponsor
This sponsorship will cover the commission of sugar artists to create the Show Cake that is prominently displayed at the entrance of the venue. Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Show Cake Competition.
Sponsorship amount: $3000. One sponsorship available.
Tasting Competition
The Tasting Competition is broken into 5 separate categories. This Year’s categories will be announced soon. Competitors bring their completed entries along with their unique recipe for judging. In 2023 there were 89 entries. The title sponsor of the Tasting Competition provides prizes for the winners.
Sponsorship amount: $3000. One sponsorship available.
Staff T-Shirt Sponsor
That Takes the Cake has an average of 300 volunteers each year who staff our entire Show. They work tirelessly before, during, and after the Show creating goody bags, working fundraisers, monitoring classrooms, and so much more. Our t-shirts are unique, recognizable, collectible, and are worn throughout the year to many other events. Additionally, the Sponsor name and logo will be displayed on the website and in social media posts.
Sponsorship amount: $3000. One sponsorship available.
Decorating Area
Many of the attendees are families who come to view the spectacular cakes on display, watch the on-site competitions, and decorate some cupcakes and cookies in our Decorating Area. This area is stocked with icing, fondant and decorations for the cupcakes, and Spin-Art Cookies which are always a huge hit. Sponsor name and logo will be prominently displayed in the Decorating Area which always attracts a large crowd at the Show. Additionally, the Sponsor name and logo will be displayed on the website and in social media posts.
Sponsorship amount: $1000.
VIP and/or Competitor Swag Bag Sponsor/Donor
VIP Shoppers and Competitors each receive a swag bag full of information, samples, tools, ingredients, coupons, and more. This is a great way to get products into the hands of actual cake decorators. The donation is 300 items for inclusion in the competitor swag bags and/or 200 items for VIP bags. Any extra items will be used as thank-you gifts for volunteers and distributed at the discretion of the show organizers.
Sponsorship amount: Unlimited
Mystery Box Competitions
One-hour-long Mystery Box Competitions are the highlight of the live competitions at the Show. Competitors are given a box of specific tools and/or ingredients that must be used in their pieces. These fun and lively contests are emceed and judged by a panel of celebrity cake decorators. There are separate sponsorships available for each competition. The sponsor is responsible for providing the Mystery Box contents (5 sets total). Each competitor gets to keep the tools and ingredients from the box. The extra set is used by the emcees to talk about the contents and then it is given to a winner chosen from the audience. The value of the contents should be a minimum of $50 per box and should contain a mix of tools and ingredients so that competitors have something to take away with them. (For example a set of cutters or molds, a mix of ingredients such as fondant, buttercream, modeling chocolate, etc., and some pre-made decorations.) We provide the basics: cake(s), cookie(s), boards, icing, tools, turntable, etc. and there is a “pantry” for other decorating tools and ingredients as well. Additionally, the sponsor will provide $250 for prizes. The sponsor’s name and logo will be included with promotional materials about the competition on the Show website and the Show schedule online and in print, in press releases and social media posts, and displayed on signage in the Stage Area during the Mystery Box Competitions.
Sponsorship amount: Cash – $250 – plus Mystery Box contents. Five sponsorships available.
Raffle Prize Donor
Raffle tickets are sold throughout the event for the many raffle prizes that are prominently on display during the event. This is a major fundraising program for the Show and is also a way to showcase products and your support of the event. Each raffle prize has a minimum value of $100 with some going up to values of $1000 and more.Sponsorship amount: Unlimited
Additional Sponsorship Opportunities
These specified donations under $500 will be recognized on our website.
Prize Donor
For the Tasting Competition, 1st, 2nd, and 3rd place winners in each of the five categories receive medals. For the Divisional Competition, medals are awarded to 1st, 2nd, and 3rd place winners in each style and division (6 divisions – teen through prof/masters and 8 styles – wedding, sculpted, buttercream only, etc.). Engraved platters, cash prizes, and donated prizes are given to each of the 6 best of division winners and also the overall best of the divisional competition. For the Showpiece Competition, 3rd through 1st place winners receive trophies, medals, cash, and donated prizes. The value of the cash and prizes for the 2023 winners totaled over $25,000. Recognition for the donation of prizes includes social media posts, website links, and sponsor benefits as detailed above, signage at the Show, and announcements during the awards program.
Sponsor Numbers: Unlimited
Donations:
Tasting Competition – 5 to 15 Prizes
Divisional Competition – 6 to 8 Prizes
Showpiece Competition – 1 to 12 Prizes
Child/Junior Competitor Bags
Child and Junior Competitors each receive a swag bag full of samples, tools, and fun items appropriate to their age and useful to grow their skills. This is a great way to get product into the hands of future cake artists and impress their parents too! The donation is 150 items for inclusion in the competitor swag bags.
Reusable Bag Sponsor
In order to be more environmentally conscious, we are seeking a sponsor to provide reusable bags that will be given to attendees (approximately 5000). Attendees will be walking around the Show floor with the bag and will be able to keep the bag for future use. The Bag Sponsor will provide the printed bags for distribution at the Show entrance.
Sponsorship amount: Sponsor cost of the bags
Cash Donations
Cash donations will be used at the discretion of That Takes the Cake for purposes such as postcards, flyer printing, office supplies, and other general expenses.