Interested in Sponsorship Opportunities?

Becoming a Sponsor is a wonderful way to demonstrate your commitment to advancing sugar arts to all Show attendees and website visitors, while targeting high exposure for your product or service to your prime demographic – fellow sugar art enthusiasts. Please contact us to discuss these sponsorship opportunities, or other sponsorship ideas that you may have.

Gold Sponsor

Cash or Approved Products
$ 1000/1500 In Cash/Donations
  • $450 Credit Toward a Vendor Booth
  • 5 General Admission Tickets
  • Program Listing
  • Recognition and Web Links
  • Listing on Commemorative T-Shirts

Platinum Sponsor

Cash or Approved Products
$ 2000/3000+ In Cash/Donations
  • $900 Credit Toward a Vendor Booth
  • 10 General Admission Tickets
  • Prime Listing on Brochures
  • Premier Signage
  • Recognition and Web Links
  • Listing on Commemorative T-Shirts
  • 2 Complimentary T-Shirts
  •  

Silver Sponsor

Cash or Approved Products
$ 500/750 In Cash/Donations
  • Signage Recognition
  • 2 General Admission Tickets
  • Recognition and Web Links
  • Sponsor Listing on Program

Premium Level Opportunities

Showpiece Competition

The Showpiece Competition is based on the annual Show theme and the entries have specific serving size and height requirements.  The theme for 2020 is Mythology.  The Sugar Showpiece competitors will be challenged to evoke mythology in edible media. The Showpiece Competition Sponsor provides the cash prize amounts that are awarded to the winners. In consideration for the donation and in addition to the general sponsorship recognition detailed above, the Showpiece Competition Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Showpiece Competition.

Sponsorship amount:  $5000.  One sponsorship available.

Divisional Competition

The Divisional Competition is open to all ages and skill levels.  In 2019, there were over 300 competitors who brought more than 450 entries. The Divisional Competition Sponsor provides the cash prize amounts that are awarded to the winners.  In consideration for the donation and in addition to the general sponsorship recognition detailed above, the Divisional Competition Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Divisional Competition.

Sponsorship amount:  $3000.  One sponsorship available.

Show Cake Sponsor

This sponsorship will cover the commission of sugar artists to create the Show Cake that is prominently displayed at the entrance of the venue. Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Show Cake Competition.

Sponsorship amount:  $3000.  One sponsorship available.

Tasting Competition

The Tasting Competition is broken into 5 separate categories and competitors bring their completed entries along with their unique recipe for judging.  In 2018, there were 87 entries.  The title sponsors for the Tasting Competition may stipulate ingredients (and brands) for use in the entries and also provides the prizes for the winners.  In addition to the general sponsor recognition, the Tasting Competition Sponsor’s name and/or logo will be included in all press releases, print materials (including the Competition Rules, Competitor Forms, and Show program), website, social media posts (minimum of 5), and signage for the Tasting Competition.

Sponsorship amount:  $3000.  One sponsorship available. 

Staff T-Shirt Sponsor

That Takes the Cake has an average of 300 volunteers each year who staff our entire Show. They work tirelessly before, during, and after the Show creating goody bags, working fundraisers, monitoring classrooms, and so much more. Our t-shirts are unique, recognizable, collectible, and are worn throughout the year to many other events.  The sponsor’s name and logo will be featured on the back of the t-shirt.  Additionally, the Sponsor name and logo will be displayed on the website and in social media posts.
Sponsorship amount:  $3000.  One sponsorship available.

Decorating Area

Many of the attendees are families who come to view the spectacular cakes on display, watch the on-site competitions, and decorate some cupcakes and cookies in our Decorating Area.  This area is stocked with icing, fondant and decorations for the cupcakes, and Spin-Art Cookies which are always a huge hit.  Sponsor name and logo will be prominently displayed in the Decorating Area which always attracts a large crowd at the Show.  Additionally, the Sponsor name and logo will be displayed on the website and in social media posts.

Sponsorship amount:  $1000. 

VIP and/or Competitor Swag Bag Sponsor/Donor

VIP Shoppers and Competitors each receive a swag bag full of information, samples, tools, ingredients, coupons, and more.  This is a great way to get products into the hands of actual cake decorators.  The donation is 350 items for inclusion in the competitor swag bags and/or 200 items for VIP bags.  Any extra items are used as thank-you gifts for volunteers.

Sponsorship amountUnlimited

Mystery Box Competitions

One-hour long Mystery Box Competitions are the highlight of the live competitions at the Show.  Competitors are given a box of specific tools and/or ingredients that must be used in their piece.  These fun and lively contests are emceed and judged by a panel of celebrity cake decorators.  There are separate sponsorships available for each competition.  The sponsor is responsible for providing the Mystery Box contents (7 sets total).  Each competitor gets to keep the tools and ingredients from the box.  The extra set is used by the emcees to talk about the contents and then it is given to a winner chosen from the audience.  The value of the contents should be a minimum of $50 per box and should contain a mix of tools and ingredients so that competitors have something to take away with them. (For example:  a set of cutters or molds, a mix of ingredients such as fondant, buttercream, modeling chocolate, etc., and some pre-made decorations.)  We provide the basics: cake(s), cookie(s), boards, icing, tools, turntable, etc. and there is a “pantry” for other decorating tools and ingredients as well.  Additionally, the sponsor will provide $250 for prizes.  Sponsor name and logo will be included with promotional materials about the competition on the Show website and the Show schedule online and in print, included in press releases and social media posts, and displayed on signage in the Stage Area during the Mystery Box Competitions.

Sponsorship amount:  Cash – $250 – plus Mystery Box contents.  Three sponsorships available.

Hands-On Micro-Classes

These 45-minute, hands-on Micro-Classes are a popular part of the Show.  During these classes, for up to 60 people, the instructors demonstrate ingredients, techniques, and/or tools.  These classes are conducted from the main stage area and while there is a limit of 60 persons who can participate in the hands-on class, other attendees can watch and hear the presentation as well.  This is a great opportunity to teach attendees about a particular product, ingredient, or tool.  The Sponsor is responsible for providing all of the materials and tools necessary for the hands-on class for 60 participants, as well as providing the instructor for the class.  Volunteers will be available to assist with set-up and clean-up. Printed materials can be distributed to class participants, as well as the general audience.  Admission will be charged for attendees to participate and proceeds benefit the Capital Confectioners Cake Club.  Contact Kyla Myers for more details.  3 Micro-Classes will be held throughout the weekend. 

Raffle Prize Donor

Raffle tickets are sold throughout the event for the many raffle prizes that are prominently on display during the event.  This is a major fundraising program for the Show and is also a way to showcase products and your support of the event.  Each raffle prize has a minimum value of $100 with some going up to values of $1000 and more.
Sponsorship amountUnlimited

Badge Holder Sponsor

Badges will adorn the neck of every competitor. Having your name on the badge holders will ensure that your name is worn prominently throughout the Show.

Sponsorship amount:  $500  One sponsorships available.

Additional Sponsorship Opportunities

These specified donations under $500 will be recognized on our website.

Prize Donor

For the Tasting Competition, 1st, 2nd and 3rd place winners in each of the five categories receive medals and gift certificate prizes.  For the Divisional Competition, medals are awarded to 1st, 2nd and 3rd place winners in each style and division (6 divisions – teen through prof/masters and 8 styles – wedding, sculpted, buttercream only, etc.).  Engraved platters, cash prizes, and donated prizes are given to each of the 6 best of division winners and also the overall best of the divisional competition.  For the Showpiece Competition, 3rd through 1st place winners receive trophies, medals, cash, and donated prizes.  The value of the cash and prizes for the 2018 winners totaled over $25,000.  Recognition for the donation of prizes includes: social media posts, website links, and sponsor benefits as detailed above, signage at the Show, and announcements during the awards program.

Sponsor Numbers: Unlimited

Donations:

Tasting Competition – 5 to 15 Prizes
Divisional Competition – 6 to 8 Prizes
Showpiece Competition – 1 to 12 Prizes

Child/Junior Competitor Bags

Child and Junior Competitors each receive a swag bag full of samples, tools, and fun items appropriate to their age and useful to grow their skills.  This is a great way to get product into the hands of future cake artists and impress their parents too!  The donation is 150 items for inclusion in the competitor swag bags.

Reusable Bag Sponsor

In order to be more environmentally conscious, we are seeking a sponsor to provide reusable bags that will be given to attendees (approximately 5000).  Attendees will be walking around the Show floor with the bag and will be able to keep the bag for future use.  The Bag Sponsor will provide the printed bags for distribution at the Show entrance.

Sponsorship amount:  $1000 plus the bags

Cash Donations

Cash donations will be used at the discretion of That Takes the Cake for purposes such as postcards, flyer printing, office supplies, and other general expenses.

 The value of all sponsorship and/or donations count towards the general sponsor recognition levels.
Sponsorship Application
  • Your Information

  • BUSINESS CONTACT INFORMATION

  • SPONSORSHIP OPTION

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