You are cordially invited to submit an application to be a vendor at That Takes the Cake 2022
SHOW BACKGROUND INFORMATION
2021 marks the 16th annual Sugar Art Show and Competition hosted by the Capital Confectioners Cake Club in Austin, TX. In that time, That Takes the Cake has grown into being one of the largest shows in the country. Every year continues to grow, and in 2020, there were over 55 vendors and over 300 competitors who brought more than 500 Divisional Competition, Sugar Showpiece Competition, and Tasting Competition entries. There were over 4,000 attendees throughout the weekend-long event. The theme for the 2022 Show and Sugar Showpiece Competition is Broadway & Musicals. Sugar Showpiece competitors will need to evoke images of theatre in edible media. During the weekend, attendees view the works of sugar art, learn new techniques in the mini-classes, demo classes, and micro-classes, watch on-site live decorating competitions and demonstrations and, of course, shop from vendors.
IMPORTANT SHOW DATES & TIMES
Friday, February 25 – 2pm to 8:30pm
Saturday, February 26 – 7am – 10am
Saturday, February 25 – 10am – 11am – VIP Shopping
Saturday, February 25 – 11am – 6pm – General Admission
Sunday, February 26 – 10am – 5pm – General Admission
Sunday, February 26 – 5pm – 8pm
CODE OF CONDUCT
The Round Rock Sports Center is a multi-purpose facility that is owned by the City of Round Rock just north of Austin. It is located right off of IH-35 – the major north south highway, and is easily accessible from all directions. The facility is 50,000 sq ft of contiguous space – providing space for the vendors, mini-classes, demonstration/competition area, as well as the display of the cakes, all in one open space. There is plenty of free parking and ground level access directly into the facility for vendors and competitors. The location in Round Rock is north of Austin and is very close to major hotels, a variety of restaurants, and shopping.
Each vendor booth consists of one 10’ x 10’ booth space and includes two 6’ draped tables with 2 chairs, electricity, booth sign, 8’ tall pipe and drape at the back of the booth, 3’ or 8′ tall pipe and drape side separations, and Wi-Fi. A private Wi-Fi pass can be purchased for an additional fee. Booth Fees are based on booth type and size. Please see the chart below for details. There is an Early-Bird discount for registration and booth fee payment between 09/30 to 10/15. Additional tables can be rented for $25 each and there is no charge for extra chairs. Vendors are encouraged to conduct demonstrations of their products in their booth – it is of interest to attendees and attracts visitors to the booths.
Booth Type (Open Sides)
Single – 1 Inline (1 side)
Single – 1 Corner (2 Sides)
Double – 2 Inline (1 Side)
Double – 1 Inline & 1 Corner (2 Sides)
Double – 2 Corners (3 Sides)
Triple – 2 Corners & 1 Inline (3 Sides)
Quad – 2 Corners & 2 Inline (3 Sides)
6 Booths – 4 Corners & 2 Inline (4 Sides)
The promotion, display, and sale of merchandise or services must be confined to the allocated merchant booth space in order to provide adequate walkways for attendance and clearance as required by the fire marshal.
A standard electrical plug with a power strip will be provided with each booth. If additional electricity is needed, contact the Vendor Care Team at email@example.com.
Vendor registration includes access to the hospitality lounge with continental breakfast items, a hot lunch, and snacks each day, based on the number of badges per booth. Each single booth includes 4 badges, 6 for doubles, and 8 for triples and quads. Additional badges can be purchased for $50 each.
Booths will be assigned by the Show Committee based on vendor application and booth payment receipt date, as well as product type, to ensure a good flow for the Show layout. Booth placement priority is given to sponsors and prior vendors.
Vendor space is limited, and it is expected that the vendor spaces will sell out. A waiting list will be maintained for interested potential vendors in the event that a space becomes available. Because of the space limitations, vendor space will be restricted to vendors whose products and services most closely align to the interest and needs of the cake decorating and sugar arts industry.
There will be no refunds of vendor fees.
Vendors agree that their booth will be set-up by 10:00 am Saturday, February 25, 2022, and that it will be set-up and manned during public and VIP hours. Vendors move-out starts at 5:00 pm on Sunday, February 26, 2022 and must be completed by 8:00 pm unless prior arrangements have been made with the Show Committee.
Vendors cannot share their booth without approval from the Show Committee. Send emails to firstname.lastname@example.org.,
Merchandise and/or booth fixtures can be shipped directly to Round Rock Sports Center for delivery starting on Wednesday, February 19th:
Round Rock Sports Center
2400 Chisholm Trail Drive
Round Rock, TX 78681
Items shipped on a pallet MUST be delivered by a truck with a liftgate and include inside unloading by the driver. Items arriving before the show will be stored on a pallet in a secure, non-temperature controlled storage unit next to the facility. Please note that pallet jacks cannot be brought over the flooring in the venue so the pallet will need to be broken down to be brought into the venue. There will be some dollies and flatbed carts to use to move product into the facility. Items to be shipped out after the show can be placed in the same storage facility, all packed and ready to go, complete with shipping labels. Contact your shipping company directly for pick-up on Monday. Please email our Vendor Care Team at email@example.com.
VIP Shopping is from 10am to 11am both Saturday and Sunday. On Saturday, only the VIP shoppers will be allowed on the show floor for shopping. The VIP shoppers will get a special swag bag, and we ask that you offer some kind of special to those shoppers – a discount, BOGO, free gift, etc. We will need to know the special that you will be offering by February 1st, so that we can let shoppers know what deals to look for!
Included in the vendor fee is the option to include informational flyers, coupons and/or samples in the swag bags that are given to all competitors. This is a great way to get information about your products to competitors and to increase traffic to your booth. Send items to our Vendor Care Liaison, Jennifer Bartos at:
Make it Sweet
9070 Research Blvd.
Austin, TX 78758
Items must be received by Monday, February 17th to be included in the bags,
EXPOSURE & SOCIAL MEDIA
Vendor listings and information will be included in applicable publications including but not limited to: the That Takes the Cake website, emails, print ads, and social media. Vendors are encouraged to promote their participation at That Takes the Cake through their own social media and publicity channels to maximize their exposure.
The Capital Confectioners Cake Club, Show Committee, volunteers, and/or sponsors shall have no responsibility or liability of any kind for any loss, expense, liability, or damage of any kind or from any cause to the vendor or to its property or merchandise. The Show shall have no responsibility to insure vendor or vendor’s property or merchandise against losses, damages, claims or liabilities, of any kind whatsoever. The facility will be locked and secured during non-public hours.
If you have questions please contact our Vendor Care Liaison, Jennifer Bartos at 512.371.3401 or 866.371.3401 or email the Show Committee at firstname.lastname@example.org.
Please complete and submit the attached Vendor Information. We look forward to seeing you at That Takes the Cake 2022 Don’t miss this wonderful opportunity to showcase your products and your company to the very people most likely to use them. There are Sponsorship Opportunities available. Click here for more information. Please contact us for additional details and to customize your sponsorship.