Vendor Opportunities

You are cordially invited to submit an application to be a vendor at That Takes the Cake 2023


2023 marks the 17th annual Sugar Art Show and Competition hosted by the Capital Confectioners Cake Club in Austin, TX.  In that time, That Takes the Cake has grown into being one of the largest shows in the country.  Every year continues to grow, and in 2020, there were over 55 vendors and over 300 competitors who brought more than 500 Divisional Competition, Sugar Showpiece Competition, and Tasting Competition entries.  There were over 4,000 attendees throughout the weekend-long event.  The theme for the 2023 Sugar Art Show and Competition is International Holidays. Sugar Showpiece competitors will need to evoke images of any holiday in edible media. During the weekend, attendees view the works of sugar art, learn new techniques in the mini-classes, demo classes, and micro-classes, watch on-site live decorating competitions and demonstrations and, of course, shop from vendors.



Public Hours:

Move Out:

Friday, March 31 – 2pm to 8:30pm
Saturday, April 1 – 7am – 10am

Saturday, April 1 – 10am – 11am – VIP Shopping
Saturday, April 1 – 11am – 6pm – General Admission
Sunday, April 2 – 10am – 5pm – General Admission

Sunday, April 2 – 5pm – 8pm


The Capital Confectioners Club has developed and implemented a Code of Conduct that details our expected standards for participation in this and all Capital Confectioners events. Click the links below to view our Code of Conduct:

View Code of Conduct >
Código de conducta >


The Round Rock Sports Center is a multi-purpose facility that is owned by the City of Round Rock just north of Austin.  It is located right off of IH-35 – the major north south highway, and is easily accessible from all directions.  The facility is 50,000 sq ft of contiguous space – providing space for the vendors, mini-classes, demonstration/competition area, as well as the display of the cakes, all in one open space.  There is plenty of free parking and ground level access directly into the facility for vendors and competitors.  The location in Round Rock is north of Austin and is very close to major hotels, a variety of restaurants, and shopping.


Each vendor booth consists of one 10’ x 10’ booth space and includes two 6’ draped tables with 2 chairs, electricity, booth sign, 8’ tall pipe and drape at the back of the booth, and 3’ tall pipe and drape side separations. Booth Fees are based on booth type and size. Please see the chart below for details. There is an Early-Bird discount for registration and booth fee payment until 12/15/22. Additional tables can be rented for $25 each and there is no charge for extra chairs. Vendors are encouraged to conduct demonstrations of their products in their booth – it is of interest to attendees and attracts visitors to the booths.

Booth Fees

Click Here to View our 2023 Layout

The promotion, display, and sale of merchandise or services must be confined to the allocated merchant booth space in order to provide adequate walkways for attendance and clearance as required by the fire marshal.

A standard electrical plug with a power strip will be provided with each booth.  If additional electricity is needed, contact the Vendor Care Team at 

Vendor registration includes access to the hospitality lounge with drinks and snacks each day, based on the number of badges per booth. Each single booth includes 4 badges, 6 for doubles, and 8 for triples and quads. Additional badges can be purchased for $50 each.

Booths will be assigned by the Show Committee based on vendor application and booth payment receipt date, as well as product type, to ensure a good flow for the Show layout. Booth placement priority is given to sponsors and prior vendors.

Vendor space is limited, and it is expected that the vendor spaces will sell out. A waiting list will be maintained for interested potential vendors in the event that a space becomes available. Because of the space limitations, vendor space will be restricted to vendors whose products and services most closely align to the interest and needs of the cake decorating and sugar arts industry.

There will be no refunds of vendor fees.

Vendors agree that their booth will be set-up by 10:00 am Saturday, April 1, 2023, and that it will be set-up and manned during public and VIP hours. Vendors move-out starts at 5:00 pm on Sunday, April 2, 2023 and must be completed by 8:00 pm unless prior arrangements have been made with the Show Committee.

Vendors cannot share their booth without approval from the Show Committee. Send emails to,4



Merchandise and/or booth fixtures can be shipped directly to Round Rock Sports Center for delivery starting on Wednesday, March 23rd:

Round Rock Sports Center
2400 Chisholm Trail Drive
Round Rock, TX 78681

Items shipped must be clearly marked with the business name used to register for your booth and contact information. Items shipped on a pallet MUST be delivered by a truck with a liftgate and include inside unloading by the driver. Items arriving before the show will be stored on a pallet in a secure, non-temperature controlled storage unit next to the facility. Please note that pallet jacks cannot be brought over the flooring in the venue so the pallet will need to be broken down to be brought into the venue. There will be some dollies and flatbed carts to use to move product into the facility. Items to be shipped out after the show can be placed in the same storage facility, all packed and ready to go, complete with shipping labels. Contact your shipping company directly for pick-up on Monday. Please email our Vendor Care Team at


VIP Shopping is from 10am to 11am both Saturday and Sunday.  On Saturday, only the VIP shoppers will be allowed on the show floor for shopping. The VIP shoppers will get a special swag bag, and we ask that you offer some kind of special to those shoppers – a discount, BOGO, free gift, etc.  We will need to know the special that you will be offering by March 1st, so that we can let shoppers know what deals to look for!


Included in the vendor fee is the option to include informational flyers, coupons and/or samples in the swag bags that are given to all competitors.  This is a great way to get information about your products to competitors and to increase traffic to your booth.  Send items to our Vendor Care Liaison, Jennifer Bartos at:

Make it Sweet
9070 Research Blvd.
Ste 203 
Austin, TX 78758


Items must be received by Monday, March 20th to be included in the bags,


Vendor listings and information will be included in applicable publications including but not limited to:  the That Takes the Cake website, emails, print ads, and social media.  Vendors are encouraged to promote their participation at That Takes the Cake through their own social media and publicity channels to maximize their exposure.


The Capital Confectioners Cake Club, Show Committee, volunteers, and/or sponsors shall have no responsibility or liability of any kind for any loss, expense, liability, or damage of any kind or from any cause to the vendor or to its property or merchandise.  The Show shall have no responsibility to insure vendor or vendor’s property or merchandise against losses, damages, claims or liabilities, of any kind whatsoever. The facility will be locked and secured during non-public hours.

If you have questions please contact our Vendor Care Liaison, Jennifer Bartos at 512.371.3401 or 866.371.3401 or email the Show Committee at

Please complete and submit the attached Vendor Information. We look forward to seeing you at That Takes the Cake 2023. Don’t miss this wonderful opportunity to showcase your products and your company to the very people most likely to use them. There are Sponsorship Opportunities available. Click here for more information. Please contact us for additional details and to customize your sponsorship.


Vendor Application
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